meet
THE POD
POD [n.]: a group of people who come together to collaborate without hierarchy to get a job done and have some fun along the way.
That’s our definition, anyway.
VALUES & PRINCIPLES
We are direct—we do what we say, we say what we mean, and we use data and experience to inform our recommendations.
convicted
We have seen and done a lot. And yet, to bring our best, we ask questions to uncover and push forward consistently.
curious
We work hard to get to the bottom of it. We don’t stop until we feel like we are there. And we know our limits and check in with ourselves along the way.
driven
We care about collaboration and inclusiveness. We invite feedback and provide it as well, striving for fairness yet never losing sight of drive.
balanced
our MISSION
We’ve said it before, and we’ll say it again and again… we do great things with great people. And, we love it!
We work with leaders to unlock and unblock. We help you drive the joy of the mission via purposeful planning and culture focus.
There are stages of growth where companies are unsure of how to move forward. They may be experiencing success and need a strategy to sustain growth. Or, they may feel stuck. It may be lack of data or not the right data, perhaps the company strategy is not landing or cascading into the team as intended. Execution feels rough. Leaders feel frustrated and sense frustration. Boiled down more so, the company that once felt amazing to work at has changed.
Our experience as operators and founders within the start-up landscape has helped us recognize many reasons why companies flourish and equally so, why companies flail. As such, we are harnessing our passion, curiosity, and drive to work with companies to propel forward.
Our approach is a combination of just-enough qualitative and quantitative assessments coupled with a plan that THE POD and your company can jointly execute. Our goal is not to stay with you and your team indefinitely but to create an end game that jointly feels like success.
meet the TEAM
Our values, our experience, and our approach create a unique framework where your company will achieve a set of objectives that either did not previously feel possible or may not have been in the realm of awareness.
We’re not mere fractional resources, we’re the people who will stick with you through the entire life cycle of our engagement so that you see results.
CHRISTINA ZEIGLER
founding partner
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Previously CEO, COO, CFO, VP, Board Member and Angel Investor
Christina is a seasoned leader with experience building and scaling high-growth startups. She’s set and overseen brand strategy for direct-to-consumer and wholesale channels, led entire Operations departments, has two decades of experience in culture building and change management, and even has a successful track record leading teams that have turned digitally native brands into household names.
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Vegamour
Harry’s
Eighteen B, formerly a Bolt Threads subsidiary
And more!
TAL HALPERN
founding partner
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Previously Marketing Director, Head of Growth, and Advisor
Tal is a seasoned marketer specializing in the direct-to-consumer industry and ad tech industries. She has a proven track record of delivering transformational company growth and leading teams across acquisition, retention, product marketing, and brand.
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Ruggable
FANCY SPRINKLES
DataPop (Acquired by Criteo)
And more!