WHAT we do
& HOW we do it

Our approach is both repeatable and tailored.

We ground ourselves with your startup stage, couple it with your goals, and run a diagnostic of People, Operations, Data, & Strategy.

IT ALL STARTS WITH QUESTIONS

Our process is grounded in understanding the challenges and opportunities you're setting out to tackle.

We start by asking where your business is at the current moment…

Have financial results become more difficult to achieve?
Are meetings feeling inconclusive and unproductive?
Is execution becoming more challenging?

Whatever the answer, our commitment is to draw on our past wins, mistakes, and experiences to make sure we are collectively landing on sound decisions and processes.

Using the insights from the diagnostic assessment, we’ll co-create a plan that is part strategy and part “how-to” guide.

We’ll partner with you to divide and conquer and bring your plan to life. We’re not mere fractional resources, we’re the people who will stick with you through the entire life cycle of our engagement so that you see results.

SERVICES

leadership & strategy

Pressure test that your company's purpose is reflected in your financial plan and team initiatives

Assess if there are breaks or gaps in the company culture and host workshops to refresh and refine

Help to prepare for key meetings such as strategic planning, board meetings, and prospective investor and lender pitches

Provide leader mentorship on driving and navigating change, pivot strategies, and inspiring teams

team

Evaluate when to move from generalists to subject matter experts, and how to scope roles

Scan the team for opportunities to mentor through challenging scenarios and coach difficult conversations

Create meeting frameworks that lead to more thoughtful and productive discussions

data

Evaluate and recommend the best key metrics for drive you to next stage

Recommend frequency and forum to review and action varying sets of data

Assist with linking/aligning data to strategic objectives

Project manage or guide the team on data excellence setup and tech stack

marketing

Evaluate and refine your market positioning, brand strategy, and channel selection

Assess or co-develop a plan that focuses on acquiring and retaining customers

Project manage or give guidance on key programs within market research, GTM, forecasting, growth, web, content, retention, creative ID, and marketplace launches

Assist with full-time team or third party hiring, and tech stack selection

finance & operations

Project manage system implementations, process implementations and 3PL migrations

Assess durability of financial model

Review financial history and assess accounting framework opportunities

Book a Consultation

SAMANTHA BOLOSAN — POMteam, founder & managing partner

After I fell into starting my own firm, I started to observe gaps that were inhibiting us from scaling at my desired rate. I hired Christina to help me strategize the second chapter of POM. After we started working with her, the company immediately began to form into my vision. She partnered, listened, stuck around for the many tumultuous turns… She is my go-to for strategic business advice. Not only because she is incredibly smart, experienced and talented. But because she is honest and will give me the right advice—not just what I want to hear.
ELYSE HIGHSMITH — koala, director of retention; ruggable, director of retention

Tal has been instrumental in my growth as both a leader and people manager. She continues to be a mentor to me and someone I look to for career and leadership advice.
MONICA SARACINO — coo, janessa leone

Christina is one of the most valuable advisors Janessa Leone has ever come across. She has the unique ability to provide thought leadership across ALL parts of the business. We worked with Christina to reestablish the financial, operational and team strategy over the last 18 months and that work has already led to significant profitability improvements and has put the business on a path to drive continued meaningful growth.